My best example of traditional copy fitting is also the Marceline pamphlet. When compared to the final product, the text is very close in alignment and spacing. I have to say I was kind of amazed to do copy fitting the traditional way – who would have thought that graphic artists once had to be proficient in basic math? It was interesting to put my trust in numbers rather than being able to see everything all at once to place it on the page. I think this process hindered my design in a way (I mentioned before that I wish I had come up with a more original design), but I think that I could get used to it quickly and learn how to balance design with text.
In any case, I had very little trouble fitting the text into the InDesign document exactly the way it was in my marker comp, and that’s the purpose of copy fitting. I’m not sure if I’ll use traditional copy fitting to this extent in any future designs simply because it can be done more easily with InDesign, but I can definitely see applying it in smaller doses, like for a title or a small block of text.
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