I think my best creative concept was the one I had the most freedom with: my Favorite Ride promotion poster. I had a lot of fun designing it because I got to use my VW bus illustration. Since a VW camper is quite the nontraditional vehicle, I knew I had to come up with a wacky poster design. I brainstormed all the usual ideas for a car promotion poster, like a serious advertisement, but since my VW is a 1971 model, I eventually landed on the idea of a seventies-themed tour company. I thought of my target audience, who I imagine to be people a little older than my parents, who are adventurous and style-savvy and perhaps a little eccentric. They’d be looking for an all-inclusive trip, something strangely in between a resort and an RV. I’m not sure if anyone has ever tried to bridge that gap with an actual VW bus company, but if they have I would sure like to know about it.
Once I had my concept down, I began working on the visuals. I knew I wanted the poster to look modern and clean with seventies influences, so I decided early on to use orange in the background. Luckily my VW illustration was already a light blue color that I thought would pop out from the orange background, so I had my color scheme. I focused on the whimsical aspects of my concept, and instead of using a photograph or illustration of a trip, I used the camper as the focal point. I wanted to attract attention to the illustration, so my idea for an orangey background formed itself into a few swooshes that have the added benefit of leading the viewer’s eye around the poster.
I knew that since the color visuals in this poster were simple, I had to find a good seventies-inspired font for the text. This led to a few hours of distracted font-searching online (I think free font downloads are a new obsession of mine), and I found HuskyStash, which I thought was weighty enough and sufficiently retro.
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